White Equals Green
In these days of everything being promoted as “green”, often without much substance behind the claims, we at UNITED want to get back to basics – at least with respect to roofing systems.

For us, “white” refers to the bright white Cool Zone roofing membrane. It has an initial reflectivity or 87.5%, based on ENERGY STAR testing procedures. Reflectivity is the percentage of thesun’s energy that is reflected by a surface. Another important measurement of membrane performance is emittance – the percentage of absorbed energy that a material can radiate away. The Cool Zone system’s total emittance is measured at 95%.

These attributes have given the Cool Zone system an established history of providing energy-saving benefits for commercial, institutional and industrial buildings throughout North America.

The resulting energy savings and positive effect on the urban heat island are just the beginning of our green story. Our white membrane delivers “greenness” in other ways:

  • Green, as in environmental friendliness: closed-loop manufacturing, membrane recyclability, and long-term performance.
  • Green, as in the money you’ll save with the Cool Zone system – from reducing energy bills to preserving building components.
  • Green, as in the best membrane to install under a rooftop garden system.

We’re committed to being the industry leader when it comes to producing environmentally-friendly roofing systems. Click Here to learn more about how the white Cool Zone PVC membrane is the best green choice for your facility in many ways, proving Duro-Last’s leadership on the sustainable buildings front.

[Read more on the White Equals Green Website]