Design with 'WHITE' in light green, a white and light green rectangle, and 'GREEN' in dark green, with green and yellow lasers or light beams.

White Equals Green

In these days of everything being promoted as “green”, often without much substance behind the claims, we at UNITED want to get back to basics – at least with respect to roofing systems.

For us, “white” refers to the bright white Duro-Last roofing membrane. It has an initial reflectivity or 88%, based on ENERGY STAR testing procedures. Reflectivity is the percentage of the sun’s energy that is reflected by a surface. Another important measurement of membrane performance is emittance – the percentage of absorbed energy that a material can radiate away. The Duro-last membrane’s total emittance is measured at 95%.

These attributes have given the Duro-Last system an established history of providing energy-saving benefits for commercial, institutional and industrial buildings throughout North America of up to 35%.

The resulting energy savings and positive effect on the urban heat island are just the beginning of the green story. Duro-Last’s white membrane delivers “greenness” in additional ways:

  • Green, as in environmental friendliness: closed-loop manufacturing, membrane recyclability, and long-term performance.

  • Green, as in the money you’ll save with the Duro-Last System – from reducing energy bills to preserving building components.

  • Green, as in the best membrane to install under a rooftop garden system and solar panels.

Duro-Last is committed to being the industry leader when it comes to producing environmentally-friendly roofing systems.

Learn how the white Duro-Last Membrane is the best green choice for your facility in many ways, proving Duro-Last’s leadership on the sustainable buildings front.